BLAK BEIGE / Our Services London based · US & UK market focus
SEO · Paid Marketing · Conversion Strategy

Be discovered.
Build demand.
Make every visit matter.

Your next customer could be searching, scrolling, watching or comparing. BLAK BEIGE connects SEO and paid marketing to help your business reach relevant audiences and turn interest into inquiries, bookings and sales.

Discuss your requirements Explore our services
Search visibility Build a stronger foundation for discovery.
Paid acquisition Reach audiences with a clear purpose.
Meaningful measurement Connect activity with business objectives.
01 / Search Engine Optimization

Help the right customers
find your business.

From a local service website to a large online store, our SEO services connect technical performance, useful content and search intent. We prioritize the improvements that matter to your website and market.

DISCOVERY & DIRECTION

SEO audits & strategy

Understand what is limiting your visibility and build a prioritized plan.

  • Technical, content and search performance audits
  • Competitor and content gap analysis
  • Keyword research and intent mapping
  • Page priorities and SEO roadmaps
WEBSITE FOUNDATIONS

Technical SEO

Make your website easier for search engines to access and understand.

  • Crawling, indexing and XML sitemaps
  • Robots directives, canonicals and redirects
  • Duplicate content and faceted navigation
  • JavaScript rendering and crawl analysis
PAGE RELEVANCE

On-page SEO

Align each important page with a clear customer need.

  • Page titles, descriptions and headings
  • Search intent and content improvements
  • URL structure and image optimization
  • Internal links and page hierarchy
NEARBY CUSTOMERS

Local & multi-location SEO

Strengthen visibility where your business genuinely operates.

  • Google Business Profile optimization
  • Bing Places and business listings
  • Location and service-area pages
  • Citation consistency and review strategies
ONLINE RETAIL

Ecommerce SEO

Connect product searches with useful category and product pages.

  • Shopify, WooCommerce and other store platforms
  • Product and collection optimization
  • Filters, variants and out-of-stock handling
  • Product structured data and organic shopping visibility
CONTENT THAT HELPS

SEO content strategy & writing

Answer customer questions across research and buying decisions.

  • Topic planning and editorial calendars
  • Service pages, guides and articles
  • Content briefs and existing-content refreshes
  • Content consolidation and quality reviews
AUTHORITY & DISCOVERY

Digital PR & link earning

Develop useful content and relevant outreach opportunities.

  • Backlink profile reviews
  • Relevant publisher and industry outreach
  • Linkable resources and digital PR planning
  • Unlinked mentions and broken-link reclamation
SPEED & USABILITY

Website performance SEO

Improve the experience people have when they reach your website.

  • Core Web Vitals assessment
  • Mobile usability and page experience
  • Image, script and loading recommendations
  • Implementation coordination with developers
CLEARER SEARCH CONTEXT

Structured data & site architecture

Organize your information clearly for people and search engines.

  • Relevant schema markup and validation
  • Navigation and topic organization
  • Breadcrumbs and internal linking systems
  • Business and product information consistency
NEW MARKETS & SCALE

International & enterprise SEO

Plan search visibility across larger websites and multiple markets.

  • Country and language targeting
  • Hreflang and localized keyword planning
  • Large-site templates and technical priorities
  • SEO workflows for growing teams
CHANGE & RECOVERY

SEO migrations & diagnostics

Manage search considerations during site changes and investigate losses.

  • Redesign, platform and domain migrations
  • URL mapping and redirect checks
  • Pre-launch and post-launch reviews
  • Traffic-drop and manual-action investigation
EVOLVING DISCOVERY

AI search & answer visibility

Make your expertise accessible through clear, credible information.

  • Answer-focused content and source clarity
  • Brand and entity information consistency
  • Search accessibility and content structure
  • Monitoring AI referrals where measurable
VIDEO & VISUAL SEARCH

YouTube, video & image SEO

Help useful visual content become easier to discover.

  • Video topics, titles and descriptions
  • Captions, transcripts and video pages
  • Image context and descriptive alternative text
  • Channel and content organization
BUSINESS BUYERS

B2B & SaaS SEO

Reach people researching specialist services and software.

  • Solution, use-case and integration pages
  • Comparison and decision-support content
  • Longer buying-journey content planning
  • Demo and inquiry conversion journeys
VISIBILITY INTO PROGRESS

SEO reporting & consulting

Understand completed work, performance trends and next priorities.

  • Google Search Console and Bing Webmaster Tools
  • Organic traffic and conversion analysis
  • Keyword and landing-page reporting
  • Ongoing advice and implementation support
Learn more about our SEO approach ↗
02 / Paid Marketing Services

A clear purpose
behind every campaign.

We build paid marketing around your offer, audience and commercial goals. Your scope can cover strategy, campaign delivery and ongoing optimization across the channels selected for your business.

PLAN

Strategy & account audits

Review existing campaigns, research competitors and audiences, select channels and define measurable objectives.

BUILD

Campaign setup & management

Structure accounts, research keywords, set targeting, apply exclusions and manage bids, placements and budget pacing.

CREATE

Ad copy & creative testing

Develop messaging, creative briefs and test variations for text, image, carousel and video ads. Production requirements are agreed in the scope.

CONNECT

Landing pages & conversion optimization

Improve message relevance, page structure, forms and calls to action. Plan landing pages and tests around the action you want visitors to take.

MEASURE

Conversion tracking & analytics

Set up or review GA4, Google Tag Manager, platform pixels, conversion events, call tracking and CRM connections where applicable.

RECONNECT

Remarketing & customer audiences

Plan eligible website, engagement and customer audiences, with relevant exclusions, suitable frequency and consent-aware tracking.

SELL

Product feeds & commerce campaigns

Review merchant feeds, catalogs, product groupings and shopping campaigns. Connect product availability and margins with campaign priorities.

IMPROVE

Testing, reporting & budget allocation

Evaluate lead quality, conversion costs and revenue where measurable. Use findings to refine targeting, creative and spending decisions.

FOLLOW THROUGH

Lead generation & nurture journeys

Connect campaigns with lead forms, booking journeys and follow-up. Email, SMS and WhatsApp automation can support permission-based customer communication.

03 / Advertising Channels

Reach your audience
where the opportunity is.

Our channel planning covers the major advertising environments below. We recommend a focused mix based on your customers, offer, creative resources and budget. Specialist placements are scoped around access, eligibility and available inventory.

Search & local advertising

Google Ads · Microsoft Advertising (Bing) · Google Local Services Ads · Yelp Ads

Search campaigns, local inquiries, call-focused activity and eligible service-area advertising. Google Performance Max can support goals across multiple Google placements.

Social media advertising

Meta Ads: Facebook, Instagram, Threads & Messenger · TikTok Ads · LinkedIn Ads · Pinterest Ads · Snapchat Ads · Reddit Ads · X Ads · Quora Ads

Audience discovery, lead generation, product promotion and remarketing through relevant feed, story and short-video formats.

Video advertising

YouTube · Google Demand Gen · TikTok · Facebook & Instagram Reels · Snapchat · Twitch

Introduce your brand, demonstrate products and explain services with suitable short-form, in-stream and video-led campaigns.

Shopping & retail media

Google Shopping · Microsoft Shopping · Amazon Ads · Walmart Connect · eBay Advertising · Etsy Ads · TikTok Shop Ads · Pinterest Shopping Ads

Product discovery, marketplace visibility and catalog-led campaigns for eligible retailers, sellers and brands.

Display & programmatic advertising

Google Display Network · Microsoft Audience Network · Display & Video 360 · The Trade Desk · Amazon DSP · StackAdapt

Display, contextual and audience campaigns across eligible websites and apps, with placement controls and frequency management.

Native & sponsored content

Taboola · Outbrain Direct Response by Teads · MGID · Revcontent · Direct publisher placements

Promote useful articles, offers and landing pages through clearly identified sponsored placements on relevant publisher sites.

Streaming TV & connected TV

Roku · Amazon Streaming TV / Prime Video · Hulu · Disney+ · Peacock · Netflix

Plan larger-screen video campaigns through available direct or programmatic buying routes. Publisher access, markets and minimum commitments vary.

Audio & podcast advertising

Spotify Ads · SiriusXM Media / Pandora · Podcast networks · Direct podcast sponsorships

Reach listeners through suitable streaming audio, podcast inventory and agreed host-read sponsorships.

App promotion & in-app advertising

Apple Ads (App Store) · Google App campaigns · AppLovin Ads · Unity Ads · Meta & TikTok app campaigns

Plan app discovery, installation and re-engagement campaigns with suitable measurement and supported conversion events.

Creators, newsletters & sponsorships

YouTube · Instagram · TikTok · Twitch · Relevant email newsletters · Industry publications

Plan paid creator collaborations, sponsorship briefs, content usage rights and newsletter placements around a relevant audience.

Channel names identify advertising platforms, buying tools and placements, some of which overlap. Availability depends on location, business category, account eligibility and campaign scope. We confirm the delivery approach before including specialist channels in your proposal.

Explore our paid advertising approach ↗
04 / Who We Help

Your industry.
Your customers. Your goals.

Based in London, we focus on businesses targeting the United States and United Kingdom, with international campaigns scoped to the market. Find the challenge that sounds familiar to you.

Contractors & home improvement

Builders, roofers, remodelers, painters and flooring installers seeking project inquiries beyond referrals.

Local SEO · Service pages · Search ads

Home service businesses

Cleaners, landscapers, plumbers, electricians and pest-control companies looking for nearby customers.

Business profiles · Local search · Lead tracking

Ecommerce & retail brands

Online stores and marketplace sellers connecting relevant shoppers with products they want to buy.

Ecommerce SEO · Shopping ads · Paid social

Freelancers & consultants

Independent specialists making their expertise easier to find, understand and choose.

Service-page SEO · Lead generation · Landing pages

Startups & small businesses

New and growing businesses establishing their marketing foundations and testing customer demand.

SEO roadmaps · Launch campaigns · Measurement

Professional services

Accountants, bookkeepers, architects and engineering firms attracting relevant client inquiries.

Authority content · Search ads · LinkedIn

Beauty & personal care

Salons, barbers, spas and beauty studios turning local discovery into appointment opportunities.

Local SEO · Paid social · Booking journeys

Fitness & wellness

Gyms, personal trainers and studios promoting memberships, classes and consultations.

Local visibility · Video ads · Lead campaigns

Tutors & education providers

Tutors, training businesses and learning centers reaching prospective students and parents.

Course content · Search campaigns · Enrollment journeys

Travel & transport operators

Tour companies, airport transfers and chauffeur businesses generating direct booking inquiries.

Destination SEO · Search ads · Booking optimization

Real estate & property

Agents and property managers building visibility in their areas and attracting suitable inquiries.

Location content · Search ads · Eligible social campaigns

Restaurants & hospitality

Restaurants, cafés, hotels and venues helping customers discover, compare and reserve.

Local search · Visual campaigns · Reservation journeys

Coaches & course creators

Experts explaining their offers and generating interest in programs, courses and consultations.

Content SEO · Video campaigns · Conversion strategy

Publishers & affiliate websites

Content businesses improving discoverability and guiding readers toward relevant products and providers.

Content audits · Technical SEO · Eligible paid promotion

Agencies & marketing teams

Agencies and internal teams needing additional SEO, campaign or reporting support within an agreed delivery scope.

SEO consulting · Campaign support · Reporting

B2B & industrial businesses

Manufacturers, suppliers and specialist companies reaching buyers with specific commercial requirements.

Technical content · Search ads · LinkedIn campaigns

SaaS, technology & apps

Software and app businesses developing discovery, demo, trial and installation opportunities.

SaaS SEO · Paid acquisition · App promotion

Multi-location & expanding brands

Established businesses coordinating visibility and campaigns across locations or new markets.

Enterprise SEO · Regional campaigns · Shared reporting

Your business does not need to fit neatly into a category. Tell us what you sell, who you want to reach and what success would look like.

05 / Our Working Process

Clear priorities.
A plan you can follow.

  1. Understand

    Review your website, offer, customers, current marketing and growth objectives.

  2. Define

    Agree the scope, channel mix, responsibilities, measurement and working priorities.

  3. Deliver

    Implement agreed SEO improvements and build, launch or refine selected campaigns.

  4. Improve

    Review results, investigate lead quality and use the evidence to guide the next actions.

Built Around Your Requirements

Your website is unique.
Your proposal should be too.

We prepare proposals around the size and complexity of your website, your marketing requirements and the work needed to support your goals. You can choose SEO, paid marketing or an integrated approach.

  • Website size & platform
  • Technical condition
  • Products, services & locations
  • Markets & competition
  • Channels & campaign complexity
  • Content & creative requirements
  • Tracking & reporting
  • Delivery timeline

Your proposal sets out the agreed services, deliverables and responsibilities. Agency fees, advertising spend and any third-party or production costs are identified separately.

Request a tailored proposal
Your Questions

Choose your next step
with confidence.

Can we work with you if we are based in the United States?

Yes. BLAK BEIGE is based in London and focuses on US and UK audiences. We agree communication arrangements and shape the strategy around your customers, locations and business objectives.

Do we need both SEO and paid advertising?

Not necessarily. SEO supports organic discovery, while paid advertising can help test demand and reach selected audiences. We assess your goals, website, market and resources before recommending one or a combination.

Will our campaigns run on every platform listed?

No. We select channels that fit your audience and objective. A focused starting point makes it easier to evaluate performance before expanding. Specialist platforms and placements are confirmed during scoping.

How is our proposal calculated?

It depends on your website size, technical condition, target markets, campaign requirements, content needs and reporting scope. We review these factors before preparing a tailored proposal.

Can you improve our existing website and advertising accounts?

Yes. We can begin with an audit of your website, campaigns and tracking, then prioritize improvements within your existing setup. Any development or creative work is defined in the agreed scope.

How do you measure success?

We agree measures around your business goals. These can include qualified inquiries, bookings, purchases, organic visibility, conversion rate and acquisition costs. Reporting explains the available evidence and any tracking limitations.

Do you guarantee rankings, leads or returns?

No. Search rankings, AI citations, advertising delivery and customer decisions cannot be guaranteed. We provide a defined scope, structured work and reporting, while refining the strategy using available performance data.

What should we send to get started?

Share your website, products or services, target customers, locations and main marketing challenge. If you already advertise, tell us which channels you use. Contact BLAK BEIGE to discuss your requirements.

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