2. Your service agreement

Before work begins, we will agree the services, deliverables, fees, payment schedule, expected timings and any minimum commitment in writing. A service contract is formed when you accept our proposal in writing and we confirm the engagement in writing. These terms must be supplied or linked before acceptance to form part of that contract.

If there is a conflict, the Service Agreement takes priority over these general terms for that engagement. Any data processing agreement takes priority on personal-data processing matters. Mandatory legal rights always take priority.

You confirm that you have authority to enter into the agreement for the business you represent. Additional work or changes to scope require written agreement on any revised fees and timelines.

3. Services & scope

Depending on your Service Agreement, our work may include:

• SEO audits, technical SEO, keyword research and on-page optimisation;
• Content planning, copywriting and agreed outreach activities;
• Paid advertising strategy, campaign setup and management;
• Conversion strategy, landing pages and website improvements;
• Analytics configuration, performance reporting and digital marketing consultancy.

Only the work expressly included in your Service Agreement is included in the price. Hosting, development, ongoing maintenance, premium software, stock assets and third-party services are separate unless expressly included.

We will carry out agreed services with reasonable care and skill. Delivery dates are estimates unless expressly agreed as binding. We will inform you of material delays and discuss revised timings.

4. SEO & marketing results

Search engines, advertising platforms, competitors, market demand, your offer, website performance and available budgets can all influence results. Rankings and campaign performance may fluctuate, and SEO improvements can take time.

Forecasts, examples and projections are estimates based on the information available at the time. Case studies and previous performance do not guarantee future results. Analytics platforms may report different figures because of attribution methods, consent choices, tracking restrictions and data delays.

These limitations do not excuse a failure to deliver agreed services with reasonable care and skill or remove any remedy you may have for a breach of contract.

5. Client responsibilities

You agree to provide timely, accurate information, a main point of contact, necessary account access and approvals so we can deliver the work. Please use secure access-sharing methods and appropriate permission levels.

• Ensure you have permission to use the materials, trademarks, images, customer data and claims you supply.
• Check factual claims, pricing, offers and industry-specific requirements before approving publication.
• Respond to requests and review deliverables within the timescales agreed for your project.
• Tell us about website changes, other agencies’ work or account changes that may affect delivery.
• Maintain suitable backups and hosting arrangements unless those responsibilities are expressly included in our scope.

We remain responsible for our own work and legal obligations. If missing information or delayed approvals affect progress, we will explain the impact and agree reasonable adjustments. Silence does not constitute approval unless a specific approval process has been agreed in writing.

6. Fees, invoices & payments

Your Service Agreement sets out the currency, fees, deposits or milestones, invoice due dates and whether VAT or other applicable taxes are included. We will identify additional charges before you commit to them.

Agency fees are separate from advertising spend and other third-party costs unless expressly stated otherwise. We will obtain written approval before incurring additional third-party costs on your behalf.

If you believe an invoice is incorrect, contact us promptly with the reasons. Both parties will work to resolve the issue, and undisputed amounts remain payable by their due date.

For overdue business invoices, we may charge interest and recovery costs where permitted by applicable late-payment legislation. After written notice and a reasonable opportunity to resolve non-payment, we may suspend affected work. Any resulting timetable changes will be communicated to you.

Changes to fees for an existing engagement require the written agreement or notice process specified in your Service Agreement; a website update alone does not change agreed prices.

7. Advertising & external platforms

Before launching paid campaigns, we will agree the channels, budget and scope of our authority. We will not knowingly increase the authorised budget without your written approval. Daily spend may vary under a platform’s billing rules; any spending limits and controls will be agreed for the campaign.

Where practical, your business should own its advertising, analytics and website accounts and grant us access to manage them. Platform charges are normally paid directly by you unless another arrangement is agreed.

Third-party platforms control their own policies, approval decisions, auction prices, functionality and availability. We cannot guarantee that an advertisement will be accepted or that an account will remain unrestricted. If a disruption occurs, we will explain its effect and take reasonable steps within our agreed scope to help.

You are responsible for third-party fees you authorise. If our breach causes an issue, the provisions on responsibility and liability still apply.

8. Reviews & revisions

The number of review rounds, deliverable formats and approval process will be stated in your Service Agreement. Please provide consolidated feedback through your agreed point of contact.

We will correct errors or omissions that mean our work does not meet the agreed scope. New concepts, extra pages, substantial changes to an approved brief or additional review rounds may be chargeable, but only after written agreement.

Publication, launch or significant account changes will follow the approval arrangements agreed for the project. You should review final content and commercial claims before approving them.

9. Intellectual property & access

You retain ownership of materials you provide and grant us permission to use them as needed to perform the services.

Unless the Service Agreement says otherwise, once all fees for the relevant deliverable have been paid, we assign to you the intellectual property rights we own in bespoke final deliverables created specifically for your project. We will provide reasonable documentation needed to record that transfer.

Our pre-existing tools, templates, methods, reusable code, know-how and working materials remain ours. Where these are incorporated into a paid final deliverable, we grant you a perpetual, non-exclusive licence to use and adapt them as part of that deliverable for your business purposes.

Third-party materials, fonts, plugins, software and stock assets remain subject to their owners’ licence terms. We will identify material licensing requirements. Source files and editable working files are included only where agreed.

Your pre-existing accounts, domains and client-owned data remain yours. We will not claim ownership of them. We will obtain your written permission before using your name, logo or non-public project results in a public case study.

10. Confidentiality & personal data

Both parties will protect non-public business information received during the engagement, use it only for the agreed purpose and share it only with people who need access and are subject to suitable confidentiality obligations. This does not cover information already public, lawfully obtained elsewhere or independently developed. Disclosure required by law is permitted.

Our Privacy Policy explains our handling of personal information, and our Cookie Policy explains cookies and similar technologies.

Where we process personal data on your behalf, we will put an appropriate data processing agreement in place before that processing begins. Each party must comply with the data protection obligations that apply to it, including lawful data collection, required notices, security and relevant marketing permissions.

Accepting these terms does not itself give consent to marketing messages or non-essential cookies.

11. Cancellation, termination & refunds

Any minimum term, renewal arrangement and notice period must be stated in your Service Agreement. If no notice period or minimum term is agreed, either party may end an ongoing monthly service by giving 30 days’ written notice. Fixed-scope projects may be cancelled in writing, subject to the fair settlement described below.

Either party may terminate for a material breach if it is not remedied within 14 days after written notice explaining the breach. A breach that cannot reasonably be remedied may justify immediate termination. We may suspend unlawful activity immediately and explain the reason where legally permitted.

On cancellation, you are responsible for work properly performed up to termination, agreed services provided during an applicable notice period and approved, unavoidable third-party commitments. We will take reasonable steps to minimise further costs. We will refund any prepaid balance for services not supplied, after deducting amounts properly due. Deposits are not automatically non-refundable.

If we breach the agreement, any contractual or statutory remedies remain available. A lack of a particular marketing result alone does not create a refund entitlement where the agreed work was properly delivered.

We will arrange a reasonable handover of client-owned accounts, data and paid final deliverables. Any additional migration work or extended support must be agreed separately. Confidentiality, accrued payment rights and relevant ownership provisions continue after termination.

12. Website use & affiliate links

You may use this website for lawful purposes. You must not attempt unauthorised access, introduce malicious software, disrupt the service or infringe other people’s rights. Website text, designs and branding are protected by intellectual property law; commercial reuse requires permission unless the law allows it.

Our articles and resources provide general information and may not reflect your circumstances. We aim to keep them accurate but cannot promise that every item is complete or current. We may update or remove website content as needed.

Some links are affiliate links, and we may earn a commission when you complete a qualifying action. We will identify affiliate content where required. Unless expressly stated otherwise, purchases made on another provider’s website are contracts with that provider, whose pricing, terms, cancellation rules and privacy policies apply.

We do not control third-party websites or fulfil their orders. Check the provider’s current terms before purchasing. This does not exclude responsibility for our own misleading statements or other liabilities that cannot lawfully be excluded.

13. Responsibility & liability

Each party is responsible for losses caused by its breach of the agreement, subject to applicable law and any valid limitations expressly agreed in the Service Agreement. Both parties should take reasonable steps to limit avoidable losses.

For business engagements, neither party is liable for indirect or consequential losses to the extent that such an exclusion is lawful and reasonable. Any financial liability cap must be expressly set out in the Service Agreement; these website terms do not impose a separate monetary cap.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability or right that cannot lawfully be excluded or limited.

If an event beyond a party’s reasonable control prevents performance, that party must promptly notify the other, explain the impact and take reasonable steps to reduce disruption. The parties will discuss revised arrangements or termination if the interruption continues. This does not permit us to retain payment for services we do not supply without a lawful basis.

14. Legal rights, disputes & updates

Consumer rights

Our agency services are intended for business use. If we expressly agree to provide services to you as a consumer, we will supply the required pre-contract information and details of any applicable cancellation rights before you commit. Nothing here removes your mandatory consumer rights. Any lawful request to begin work during a cancellation period will be handled separately.

Questions and complaints

Please contact us with your project details and a description of the concern. We will acknowledge your complaint and seek a fair resolution. The parties may agree to mediation, but this does not prevent either party from using the courts or other rights available by law.

Governing law

Unless otherwise agreed in writing, these terms and business Service Agreements are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. Mandatory consumer protections and any rights to bring proceedings in other courts remain unaffected.

Updates and general provisions

We may update these website terms and revise the date shown above. Changes apply to future website use and new engagements; an existing Service Agreement changes only through its agreed variation process. If a provision is unenforceable, the remaining provisions continue to apply. A delay in enforcing a right does not waive it. No third party may enforce a Service Agreement unless it expressly provides otherwise.